B2B technology & SaaS
Products that are hard to explain in one sentence and need communication that builds trust with technical buyers.
Digitilio · Marketing strategy & consulting
I help B2B and B2C companies bring order to their marketing, set priorities and turn strategy into work their team can actually implement.
Tell me about your project
Based in Poland (CET) · I work in English, mostly asynchronously
Who I work with
Companies with real expertise and scattered marketing.
Industrial & engineering companies
Firms with strong expertise and real projects, but little time to turn them into consistent communication.
Consumer brands & e-commerce
Online stores and service brands that run ads and social media, but want clearer data and better-spent budgets.
Teams without a senior marketer
Founders and small teams who do marketing “on the side” and want an outside view on what to focus on.
How I can help
From diagnosing the problem to supporting implementation.
The scope is matched to your situation, not to a ready-made package.
01
Marketing audit
For when there is a lot going on in marketing, but it is hard to tell what is worth developing. I review your communication, channels and data, then sort out the problems and priorities.
02
Marketing & communication strategy
For when you need one direction instead of disconnected activities. Positioning, messaging, the role of each channel, goals and an implementation plan your team can follow.
03
Implementation support
For when the direction is set and you need hands-on help: LinkedIn and B2B content, Meta Ads, GA4 and marketing analytics, or practical use of AI in marketing workflows.
04
Fractional marketing support
Ongoing, part-time senior marketing input: regular review of results, priorities and day-to-day decisions, without hiring a full-time marketing manager.
Need a website or a web app as well? I work with a trusted development team, so strategy, content and build can come from one place.
Selected experience
Different industries, the same approach.
A few examples of projects I am working on.
Logistics software (B2B SaaS)
Content strategy and LinkedIn communication for load-planning software, moving from ad-hoc posts to content with a clear business role, based on analytics data.
AI & software development
Positioning, service structure and website messaging, including communication aimed at the US market.
E-commerce, medical devices
Meta Ads management and reporting: ROAS, CPA, attribution and GA4 analysis to decide where the budget should go.
How we would work together
Remote, written and structured.
- 01
Send a short brief
Use the form below or email me. A few sentences about your company, your situation and what you would like to change is enough.
- 02
I reply with questions or a proposal
Usually within two business days. If it is not a good fit, I will tell you directly.
- 03
We work mostly asynchronously
Shared documents, written summaries and email. Calls when they genuinely help, so the time-zone difference is not a blocker.
- 04
Clear scope and regular reporting
Every collaboration has a defined scope, deliverables and a simple way of measuring progress.
20+brands
25+trainings
8+years
About me
I have seen marketing from several sides of the table.
I’m Ela Chabko, the founder of Digitilio, a one-person marketing consultancy based in Poland. I combine strategic thinking with years of day-to-day marketing execution, so I judge recommendations not by how they look in a presentation, but by whether your team can actually use them.
I work across strategy, communication, social media, content, paid campaigns and analytics, for both B2B and consumer brands. I also teach marketing in postgraduate programs and run trainings for companies. I use AI and automation where they genuinely improve the process or the quality of decisions.
A strategy should help you make decisions, not just look good in a slide deck.
Contact
Tell me where your marketing is stuck.
Write a few sentences about your company and what you need. I will get back to you by email, usually within two business days.